Missed Opportunities: Gift of Service

Are your company’s donated services and tangible product recorded and communicated with your non-profit clients? After more than a decade of workin...

The Case Against Image Only Emails

There was time to kill. I was at the dealership waiting for the oil change on my truck. Cleaning out my email inbox seemed like a good use of my time....

Top 6 Tips for Email Marketing

Email can be a great way to broadcast your message to your readers or a fast track to watching your subscribers dwindle to nothing. Each group of read...

Etiquette for Memorial Day

Understanding the meaning of Memorial Day helps to guide your social media engagement for that weekend. As a former member of the U.S. Armed Forces, i...

Tips from a Pro: Put Your Best Face Forward

Rachel Sorbet How many times do you hear yourself saying, “I look forward to seeing you at the event”? This is a common refrain for alumni professi...

Before & After

Show off your work with before and after photos. People love to see the transformation and support your hard work. Show it off! Below is an example...

Bouchard Launches Focus Communications

Amy Bouchard, APR is proud to announce that she’s turned her part-time consulting into a full-time business with the launch of Focus Communicati...