Words Matter

It’s astounding how phasing can change our perspectives. We can encourage a variety of behavioral changes by tweaking our language. Last ye...

Struggling with what to say?

Need help writing an email? Now there’s a service to help! Check out Canned Emails. The site provides sample copy for every day emails from unsubs...

Build Your Reputation with Internal Communications

Some of your organization’s biggest cheerleaders come from within: employees and volunteers. Imagine what they might say to customers and prospe...

In Celebration of Checklists

Checklists are essential tools that can help you be productive and increase the reliability of your work. With each new client, there are a series ...

Keep It Simple

A theme has developed in our practice. Simplicity. “Simplicity is the ultimate sophistication.”unknown We’ve been talking a lot abo...

SEO Must: Google My Business

Google is the most popular search engine gobbling up 75 percent of online searches on desktop and 87 percent on mobile and tablet devices. With that k...

Uncover Your Stakeholders Opinions

Business happens at the speed of a tweet. Rather than guess at your communications strategy, an empirical study of your stakeholders’ thoughts and fee...

Michael Gordon Joins Focus Communications

At Focus Communications, we love research! I am pleased to announce that we’ve added a new team member: Michael Gordon, Ph.D. joins us as vice p...

Tips for Better Writing

Let go of weak words so you can tell a better story. It was a fantastic article and I did not want to change it. It was a story about the journey ...

Missed Opportunities: Gift of Service

Are your company’s donated services and tangible product recorded and communicated with your non-profit clients? After more than a decade of workin...